Writing for Businesses
Content is the most important part of any business. And if you are not careful, maybe, you would leave a lot of money on the table for your competitors to grasp.
Why put your emphasis on content?
If you have a website and you run a business, unique and relevant content is a no-brainer. Here’s why –
1. Content brings value
Let’s say that you need to compare between two websites – A’s website and B’s website.
You go to A’s website and you find that most of their content is copy-pasted and not updated regularly. The blog has only 4 articles and they are not serious about their content.
Now, you go to B’s website and you find out that they are sincerely updating their content thrice a week. They have 100+ articles through which the potential customer like you can learn a lot.
Who would you consider as a trustworthy business?
You know the answer right? Of course, it’s B, never A.
According to Dragon Search Marketing, 61% of customers are influenced by custom content.
2. Content costs much lesser than other marketing channels
If you are start-ups and small businesses, it doesn’t make sense to expend a fortune on an advertisement. And most small businesses don’t have a billion dollar budget to invest into putting the word out.
So what would be your option?
Your option would be to produce content that will teach your audience about your products and services.
According to Demand Metric, content marketing costs 62% less than traditional marketing.
3. Content improves your ROI
Content is one of the best ways to generate leads. And you can see the results within few months of producing them.
Here are couple of examples –
A company named Crowe Horwath (an accounting and consulting firm) used content marketing and generated $250k in revenue.
According to LinkedIn Technology Marketing Company, content helps in many different ways; but the top most benefit of creating regular content is to generate more leads.
4. Your competitors are going ahead of you
If you are in business, no matter what industry it is, you need to continuously push the envelope and outperform all around you. And you can do that via content.
According to Content Marketing Institute, content marketing leaders attract 7.8 times more traffic than non-leaders.
There is no doubt that if you do content marketing well, you would be able to create massive leads to outperform your competitors.
As per Mark Schaefer, 42% B2B content marketers say that content marketing is effective and only 16% say that content marketing is not effective.
So it’s of immense importance that you take content marketing seriously.
Our team at “Career Hacks” specialize in two things – career and content marketing.
We have years of experience in the content marketing field and we have guided and helped hundreds of businesses reaching their next level.
One of our clients says –
“…..9 out of 10 for content material, incredible job..”
While we like being praised, deep within we know that we are deeply grateful for the work we are able to do and for the service we are able to provide.
We always over-deliver and our clients keep on appreciating our effort.
Another client mentions –
“…We love your writing style. It’s fresh and always original.”
If you have any query, just shoot us an email at firstname.lastname@example.org. We will get in touch with you within 24 hours.
Thanks for dropping by.
Have a great day!